Original Post on SLAMXHYPE:
If there was one brand around today that summed up this era of street fashion, it would be Norse Projects. This is a look at their new Fall/Winter 2012 lookbook, a collection full of everything you need for the coming season, a mix of menswear and sportswear references and a look that sits better than any for today. Available at stockists around the world and online now.
NOTES: I’m going to have to agree with Adam on this one, 100 percent. This current era of street fashion, I think is about beautiful and functional everyday wear. Their Scandinavian design flourishes are looking more exciting than traditional American. Probably my favorite thing next to SOPHNET / uniform experiment for this Fall 2012.